This Privacy Policy describes how electra.com.gy (the “Site” or “we”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.

# Collecting Personal Information

When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support. In this Privacy Policy, we refer to any information that can uniquely identify an individual (including the information below) as “Personal Information”. See the list below for more information about what Personal Information we collect and why.


Device Information

• Examples of Personal Information collected: version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site.
• Purpose of collection: to load the Site accurately for you, and to perform analytics on Site usage to optimize our Site, improve user experience, and support our marketing and advertising efforts.
• Source of collection: Collected automatically when you access our Site using cookies, log files, web beacons, tags, pixels, local storage, session storage, and third-party scripts (such as analytics and advertising tools).
• Disclosure for a business purpose: shared with our processor Shopify and other trusted third-party service providers, including but not limited to:
• Analytics providers (e.g., Google Analytics)
• Advertising platforms (e.g., Meta/Facebook, TikTok)
• Email and SMS marketing tools (e.g., Klaviyo or similar)
• Payment processors (e.g., Stripe, Flutterwave, PayPal)
• Review apps (e.g., Judge.me)
• Verified third-party logistics and fulfillment partners (to assist with processing and delivering your order)

We only share information with these partners to the extent necessary to operate our business effectively, improve customer experience, and fulfill our contractual and legal obligations.

Order Information

• Examples of Personal Information collected: name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number.
• Purpose of collection: to provide products or services to you to fulfill our contract, process your payment, arrange shipping, provide invoices and/or order confirmations, communicate with you, screen for fraud or risk, and—when in line with your preferences—send you product or service information and advertising.
• Source of collection: collected from you directly.
• Disclosure for a business purpose: shared with our processor Shopify and verified third-party logistics and fulfillment partners.

Customer Support Information

• Examples of Personal Information collected: name, email address, phone number, order number, and any additional details you provide during customer service interactions.
• Purpose of collection: to provide customer support and respond to your inquiries.
• Source of collection: collected from you.
• Disclosure for a business purpose: shared with our customer support tools and ticketing systems, including Shopify's built-in support features and any connected email service platforms used by Electra.

Minors

The Site is not intended for individuals under the age of 18. We do not intentionally collect Personal Information from children. If you are a parent or guardian and believe your child has provided us with Personal Information, please contact us at support@electra.com.gy to request deletion.

Sharing Personal Information

We share your Personal Information with service providers to help us provide our services and fulfill our contracts with you, as described above. For example:

• We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
• We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request, or to otherwise protect our rights.
• We may also share information with third-party service providers such as:
• Advertising platforms (e.g., Facebook Ads, TikTok Ads)
• Email/SMS platforms (e.g., Klaviyo, Mailchimp)
• Review apps (e.g., Judge.me)
• Payment providers (e.g., PayPal, Stripe, Flutterwave)
• Logistics/fulfillment vendors

Behavioural Advertising

As described above, we use your Personal Information to provide targeted advertisements or marketing communications we believe may be of interest to you. For example:

• We use Google Analytics to help us understand how customers use the Site. You can read more here: https://policies.google.com/privacy?hl=en
  
  Opt out: https://tools.google.com/dlpage/gaoptout
• We share information about your use of the Site, your purchases, and your interaction with ads with advertising partners through cookies and similar technologies.
• Advertising services used include Facebook, TikTok, Google Ads, and Klaviyo.

For more information on how targeted advertising works, visit the NAI’s educational page:

http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work

You can opt out of targeted advertising using the following links:

• Facebook: https://www.facebook.com/settings/?tab=ads
• Google: https://www.google.com/settings/ads/anonymous
• Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Or opt out broadly at: http://optout.aboutads.info

Using Personal Information

We use your Personal Information to:

• Offer products for sale
• Process payments
• Ship and fulfill your order
• Keep you up to date on new products, services, and special offers

Lawful Basis (for EEA customers)

Under the General Data Protection Regulation (GDPR), if you are a resident of the European Economic Area (EEA), we process your personal information under these lawful bases:

• Your consent
• The performance of the contract between you and the Site
• Compliance with our legal obligations
• To protect your vital interests
• To perform a task carried out in the public interest
• Our legitimate interests that do not override your fundamental rights and freedoms

Retention

When you place an order, we retain your Personal Information for our records unless you request erasure. For details, see the "Your rights" section below.

Automatic Decision-Making

If you are a resident of the EEA, you have the right to object to processing based solely on automated decision-making that significantly affects you.

We do not engage in fully automated decision-making that has a legal or otherwise significant effect.

Shopify uses limited automated decision-making to prevent fraud, including:

• Temporary denylist of IPs with repeated failed transactions (persists for a few hours)

Temporary denylist of credit cards tied to flagged IPs (persists for a few days)

Sale of Personal Information

We do not sell or trade your personal information to third parties under any circumstances.

We are committed to protecting your privacy and only share your data with trusted third-party service providers (such as payment processors, logistics companies, and advertising platforms) strictly for the purpose of fulfilling your orders and improving your experience with our store. Any personal information shared with these third parties is used solely to process and deliver your orders.

If you have questions about how your data is shared or want to request deletion or access, please contact us at support@electra.com.gy

Your Rights

If you are an EEA resident, you have the right to access the personal information we hold about you, and to ask for it to be corrected, updated, or erased. To exercise these rights, contact us at:

support@electra.com.gy

GDPR

If you are a resident of the European Economic Area (EEA), you have certain rights regarding your personal data under the General Data Protection Regulation (GDPR). These rights include the right to access the personal information we hold about you, to request correction or deletion of your data, and to request data portability.

To exercise these rights, please contact us at support@electra.com.gy.

Your personal data will initially be processed in Ireland and may be transferred to and stored in countries outside the EEA, including Canada and the United States. We take appropriate measures to ensure your data is protected in accordance with GDPR requirements. For more information on data transfers and compliance, please see Shopify’s GDPR Whitepaper: https://help.shopify.com/en/manual/your-account/privacy/GDPR.

CCPA

If you are a resident of California, you have the right to access the Personal Information we hold about you (also known as the ‘Right to Know’), to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us through the contact information below or by sending your request to support@electra.com.gy.

If you would like to designate an authorized agent to submit these requests on your behalf, please contact us at the address below.

Cookies

A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance whether it’s their first time visiting or if they are a frequent visitor.

We use the following cookies to optimize your experience on our Site and to provide our services.

Cookies Necessary for the Functioning of the Store

We use several cookies that are essential for the operation of our online store. These include:

• _ab, which is used for access to the admin area.
• _secure_session_id, which helps with navigation through the storefront.
• cart, used to manage the shopping cart.
• cart_sig and cart_ts, both used during the checkout process.
• checkout_token and secret, which are also involved in the checkout process.
• secure_customer_sig and storefront_digest, which assist with customer login.
• _shopify_u, which facilitates updating customer account information.

Cookies for Reporting and Analytics

We also use cookies to track user preferences and gather analytics data to improve your shopping experience. These include:

• _tracking_consent, which records your tracking preferences.
• _landing_page and _orig_referrer, which track landing page information.
• Several Shopify analytics cookies such as _s, _shopify_fs, _shopify_s, _shopify_sa_p, _shopify_sa_t, _shopify_y, and _y, which help analyze marketing efforts and referral sources.
  
  

The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.

You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.

Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through such sites as www.allaboutcookies.org.

Additionally, please note that blocking cookies may not completely prevent how we share information with third parties such as our advertising partners. To exercise your rights or opt-out of certain uses of your information by these parties, please follow the instructions in the “Behavioural Advertising” section above.

Do Not Track

Please note that because there is no consistent industry understanding of how to respond to “Do Not Track” signals, we do not alter our data collection and usage practices when we detect such a signal from your browser.

Changes

We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.

Contact

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at support@electra.com.gy

Last updated: July 29, 2025

If you are not satisfied with our response to your complaint, you have the right to lodge your complaint and may also contact your local data protection authority.